We didn’t start The Womb to build iconic brands. Let’s be honest, what good is an iconic brand that doesn’t grow the business? Our endeavour from the very beginning has been simple, build brands that shape businesses. And this can be achieved only by partnering with the corner office corporate folks. We love working with the real decision makers! More than anyone, they are the ones who understand we mean business. They also know we deep dive into work like blue-collar worker bees. We provide creative business solutions and not just creative campaigns. It is for these reasons that clients seek a partnership with us, not a flimsy, one-night stand (pitch).
At The Womb, values are not shiny wallpaper, but rock-solid lighthouses that help us navigate life’s
difficult choice moments. We have just 3 that we strive to live up to.
Total integrity. There’s little of it in the world nowadays, and even less of it in our industry. Exactly why we cherish it, and aspire to it night and day. And yeah, we also know that deep down, clients value it over all else. We’ve often been called bold and ballsy, but courage needs a source. For us, the source is integrity.
Unless we feel the way a client feels about a problem, a customer feels about her condition, or a creative mind feels about a baby idea, we won’t be able to create work that delivers behaviour change. Empathy is the root key to understanding, and without deep understanding no idea powerful enough to affect change, can ever happen.
Unlike the word ‘creativity’ – that has traditionally been seen as a skill, a few have, imagination is not the preserve of any one department. Having to be creative puts undue pressure, but being imaginative is easier to aspire to be. Creativity intimidates, imagination inspires.
Integrity, empathy and imagination are values that guide us – whether we’re hiring, or we’re choosing our clients; when doing the mundane or when solving a crisis. They are our 3 north stars